WORKPLACE

ENGAGEMENT

United Way of the Lakeshore’s Workplace Campaigns unite coworkers to inspire change and support communities. These campaigns make giving simple through payroll deductions and help raise awareness about local issues, connecting employees with ways to make a positive impact.

We’re here to support your efforts! Use the resources below to ensure a successful campaign, and if you need assistance, contact Jana Routt at (231) 332-4004 or jana@unitedwaylakeshore.org. 

  • United Way Logos

  • 5 Fun Facts About Your United Way
    Use these five quick facts to show how your workplace campaign strengthens our community, multiplies impact, and helps everyone thrive.

    United is the Way Toolkit
    This document is a comprehensive guide for United Way Workplace Campaigns, offering donor engagement strategies, recommended email timelines, and customizable email templates for welcoming participants, sharing impact, sending reminders, and expressing thanks.

    Individual Social Media Toolkit
    Boost your impact with our Social Media Toolkit! Download ready-made images and personalize your content to share on your own social media pages. By posting from your personal accounts, you'll help expand United Way's reach to your closest friends and family, bringing our mission to even more people in the community. Together, we can make a difference!

    Previous 5 Day Email Toolkit (Great Resource to Learn About What United Way Does!)

    5 Day Email Messaging Toolkit (Muskegon County Specific)
    This 5-day toolkit is designed to engage your team with vital information about United Way of the Lakeshore’s transformative work in Muskegon County. Dive into resources that spotlight the challenges faced by ALICE (Asset Limited, Income Constrained, Employed), highlight our essential programs and services, and share ways to get involved in making a difference. Let’s show why we Live United—mobilizing our community for lasting impact!

    5 Day Email Messaging Toolkit (Newaygo County Specific)
    This 5-day toolkit is designed to engage your team with vital information about United Way of the Lakeshore’s transformative work in Newaygo County. Dive into resources that spotlight the challenges faced by ALICE (Asset Limited, Income Constrained, Employed), highlight our essential programs and services, and share ways to get involved in making a difference. Let’s show why we Live United—mobilizing our community for lasting impact!

    5 Day Email Messaging Toolkit (Oceana County Specific)
    This 5-day toolkit is designed to engage your team with vital information about United Way of the Lakeshore’s transformative work in Oceana County. Dive into resources that spotlight the challenges faced by ALICE (Asset Limited, Income Constrained, Employed), highlight our essential programs and services, and share ways to get involved in making a difference. Let’s show why we Live United—mobilizing our community for lasting impact

  • Lakeshore Better Together Video

    Meet Marie (ALICE Videos)

  • We're happy to assist in setting up an in-person storytelling event to show how individuals have been given a chance at a better life from our services and funded programs.  Email Jana at jana@unitedwaylakeshore.org for more information!

  • Campaign Presentation (PDF)
    The Campaign Presentation is a short document that contains everything you would need to know about running a campaign.

    Employee Campaign Coordinator Guide
    Are you the Workplace Champion or the appointed Employee Campaign Coordinator for your team? Start here with our brochure! Inside, you’ll find creative ideas and helpful checklists to guide you every step of the way.

  • GENERAL INFORMATION

    What A Dollar Does
    See what just $1 a week or other gift amounts does in our community! 

    Muskegon County Program Brochure
    The United Way of the Lakeshore Investment Programs Brochure lists all funded agency programs in Muskegon County, providing a clear snapshot of the local services and initiatives supported through community investments.

    Newaygo County Program Brochure
    The United Way of the Lakeshore Investment Programs Brochure lists all funded agency programs in Newaygo County, providing a clear snapshot of the local services and initiatives supported through community investments.

    Oceana County Program Brochure
    The United Way of the Lakeshore Investment Programs Brochure lists all funded agency programs in Oceana County, providing a clear snapshot of the local services and initiatives supported through community investments.

    HIGHLIGHTING IMPACT

    Youth Opportunity Flyers (8.5x11)
    Our Youth Opportunity Flyers are ready to print and share, featuring United Way’s work in childcare, early literacy, afterschool programming, and career readiness.

    Healthy Community Flyers (8.5×11)
    Our Healthy Community Flyers are ready to print and share, featuring United Way’s work in health insurance access, mental health support, substance misuse recovery and prevention, and nutrition and food security.

    Financial Security Flyers (8.5×11)
    Our Financial Security Flyers are ready to print and share, featuring United Way’s work in skill building, savings growth, public benefit access, and affordable housing solutions.

    IN-DEPTH REPORTING

    2024 Dolly Parton’s Imagination Library Impact Report
    The 2024 Dolly Parton’s Imagination Library Annual Report highlights over 74,000 books gifted to more than 7,000 children in Muskegon and Oceana Counties, fostering daily reading habits and kindergarten readiness.

    CUSTOMIZABLE TEMPLATES

    Youth Opportunity Flyers (8.5 x 11) -Use our customizable Youth Opportunity Flyer template in Canva to highlight your impact—choose your own photo, and if you wish, add a QR code linking directly to your giving page. This flyer showcases United Way’s work in childcare, early literacy, afterschool programming, and career readiness.

    Healthy Community Flyers (8.5x11) - Use our customizable Healthy Community Flyer template in Canva to showcase your impact—select your own photo and, if you choose, add a QR code linking to your giving page. This flyer highlights United Way’s work in health insurance access, mental health support, substance misuse recovery and prevention, and nutrition and food security.

  • Note: If your workplace usually runs a United Way campaign, please connect with your Employee Campaign Coordinator first to see whether they are using United Way of the Lakeshore pledge forms, ePledge, or a third-party processor before using the materials in this toolkit.

    Workplace Pledge Form (Template via Canva) - You can customize our pledge form by using the provided template—simply delete the placeholder logo and upload your own in Canva.

    Individual Pledge Form (PDF)  - If your workplace is not holding a United Way campaign, you’re welcome to download and complete the individual pledge form.

    Need help? Contact our Senior Director of Workplace Campaign at (231) 332-4004 or jana@unitedwaylakeshore.org 

  • Interested in some amazing United Way merchandise? Click here to check it out —>

NEED SOMETHING ELSE?

We would love to work with you to make your campaign a success! Click below to email Jana if you have any questions.