Campaign Toolkit

Welcome, Campaign Coordinators AKA Workplace Champions!

United Way's Workplace Campaigns are about bringing your coworkers and staff together through the workplace to inspire change and build your local communities. Campaigns make it easy for your company, agency or group to make positive impacts on their communities by giving. Not only does workplace campaigns make giving easier by allowing for small increments to build into larger gifts, but they also educates your community about local issues, and connecting them with resources or opportunities to help those in need!
United Way wants to make your workplace campaign easy and successful! The following materials will help you achieve a best practice campaign. If you have any questions or need additional resources, please contact Jana Routt at (231) 332-4004 or

It Starts With U!

Running a campaign means that you are playing a critical role in building the communities around us. Every workplace is different, so every workplace campaign is also different! We can help you every step of the way on finding the materials, volunteer opportunities, and messaging that fits for your campaign.
Living United means working together to reach our mutual goals as a community. And in your role as a United Way Workplace Champion, you are not alone—we are with you every step of the way. Please see below for additional resources and information. Find sample endorsement and thank you letters, United Way logos to download, ways to say ‘thank you,’ and special event and incentive ideas. Learn more about LIVE UNITED as a philosophy and as a way to live each moment of your day.

Can’t find what you’re looking for? Call Jana Routt at (231) 332-4004, or email her at

Campaign Manual

The Campaign Manual is an in-depth document that contains everything you would need to know about running a campaign. In this manual, you will find a list of United Way of the Lakeshore Board Members, staff, and committees; community solutions through agency programs; volunteer engagement opportunities; an overview of campaigns; strategies for success; planning documents; best practices; and much more!

Workplace Champion Training 

A PDF of our Workplace Champion Training, hosted annually in August.

2023 Pledge Form

If you are running a workplace campaign and would like a custom form with your company logo please reach out to

Videos for the Lakeshore: